Hello, I'm Lavinia

My name is Lavinia M. Ratsch,

I’m a Brazilian producer, videographer, and photographer based in London.

Working across television, social media, commercial productions, and live events, I create visual stories from concept through to final delivery. My experience spans TV productions, branded campaigns, editorial shoots, concerts, travel, food, and cultural storytelling.

As a producer, I’m used to managing fast-paced productions, coordinating teams, solving problems on set, and ensuring projects run smoothly. Behind the camera, I bring a strong eye for lighting, colour, composition, and pacing to create visuals that are both technically refined and emotionally engaging.

Born in Brazil and now working in London, I bring an international perspective that shapes the way I tell stories, capturing people, places, and moments with authenticity, clarity, and intention.

My approach

My approach to every shoot is rooted in storytelling. I believe everything, everywhere, and everyone has a story worth capturing, and my goal is to reveal that narrative through thoughtful imagery. Whether I’m documenting a live gig, a cultural moment, or the subtle details of a place, I focus on finding the elements that give each scene meaning. By combining intentional composition, lighting, and timing, I aim to create visuals that not only look striking but also speak to the deeper story behind them.